Our Sponsors

Sponsors keep our wheels turning. These fine folks help us put on rides, events, and support our obnoxious do-goodery. Support the people who support bikes.


TC Eye is the leading eye care center serving Traverse City and the surrounding areas. Offering general care, surgery, and boutique services, Traverse City Eye is Northern Michigan’s most trust ophthalmology center and a big supporter of kolo t.c.

Brick Wheels


An institution in Traverse City, Brick Wheels has served cyclists and skiers for more than 40 years right. Located on Eighth Street, Brick offers easy access to the TART for bike rentals.

Thanks to Andy and the whole crew for supporting TC cycling!

Suttons Bay Bikes


Known for incredible service and staying up on the latest trends, Nick and the guys at Suttons Bay Bikes have bikes, paddleboards, skis, and more. Adventure starts in Leelanau County’s top bike shop.

Thanks, guys!

Velo City Cycles


Holland’s premier bike shop has a wrench for every ride. With a great shop team and the adorable (and fast!) Velo City Kids, VCC is helping West Michigan get on bikes.

Thank you Brad, Jenny, and the whole VCC family!


Einstein Cycles


Located on Traverse City’s East Side, Ec is the perfect spot to start and end your rides. With TART access and placed close to the Vasa, gravel roads, and excellent riding near Elk Rapids, Ec is known for top notch service and a great selection of bikes.

Thanks for the love guys!

City Bike Shop


Hunter and Maggie Gardner continue a long tradition of offering exceptional service and killer bikes at City Bike Shop’s Eighth Street location. Make sure you stop in for all your cycling needs.

Use the secret password “Popsicle” for 10% off parts and accessories!

Thank you!

McLain Cycle & Fitness


After decades of family ownership, Traverse City now has a direct relationship with Specialized. They have continued to invest in our cycling community, including supporting NMMBA!

Thank you, Brian and team!

Wild Card Cycle Works

Wild Card Cycle Works is home to one of Traverse City’s top bike mechanics, Dan Curnayn. Since 2021, WCW has offered excellent bicycle repair with a killer vibe. Love bikes? Fast or slow, ripping or cruising, Wild Card keeps you rolling.

Use the secret password, BUZZSAW, for 10% off parts and accessories!


Interested in getting involved? Our sponsors help us afford this domain, match donations, and buy supplies for events like the Cookie Ride. kolo t.c. is responsible for raising more than $10,000 a year to support local organizations directly.

Learn more about sponsorship opportunities. Check this out.

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