kolo t.c. powered by breakaway cafe & Coffee Bar

Located less and 3 miles from the VASA 25K trailhead, Breakway is the place to meet up before and after rides, runs, walks or bear hunts in the Great Up North. Grab-n-Go Grub, incredible coffee, and incredibly down-to-Earth employees makes this the coffee joint of choice for so many in Traverse City. They’re on Facebook and Instagram if you want to check out pictures of coffee and cookies. You do. We know you do.


Yen Yoga & Fitness

Yen Yoga & Fitness is the only fitness studio #UpNorth offering a complete range of cardio, strength, and yoga classes. That’s right. You can ride your aura off in an indoor cycling class and then straighten your chakras back up with a yoga class directly after. Be Inspired by following them on Facebook and Instagram. See how I worked their tagline in there? Awesome. Great work, Wes.

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Taproot Cider house

Downtown Traverse City’s favorite farm-to-table culinary hub, Taproot’s eclectic selection of dishes make it a real, small-town gem. The drink menu is just as robust, offering everything from cider, to craft beers, and the most delicious cocktails this side of an episode Mad Men. Scope the joint via THE INTERNET on Facebook and Instagram.

Velo City Cycles

Velo City Cycles is a community-oriented bike shop located in beautiful Holland, Michigan. Brad and Jenny are famous for starting the Velo Kids program to get kids in West Michigan on bikes and out in the community. Stop by their shop or visit online to shop their store via the World Wide Web. Check’em on out on FacebookInstagram, and be sure to join their club on Strava.

Alfie Logo Gear

Alfie is the place for professional, creative, and just plain baller logo wear and promotional swag. Whether you’re promoting a race, an event, or your business, the Alfie team helps you and your brand stand out from the rest. From screen printing to embroidery and so much more, Alfie has a massive selection of products to create the buzz you’re looking for. To get more branding and creative marketing ideas, check them out on Facebook!


up.bike is the latest and greatest in outdoor gear storage. From bikes to skis and the gear needed for both, up.bike can handle it all – saving you time and space. See the system in action by checking them out on Facebook or Instagram.


Cycling lawyer

You probably don’t think cyclists need cycling-specific legal help, but sadly, that’s not the case. Having a legal resource and advocate on our side is a crucial part of protecting and promoting our sport before, during, and especially after the worst case scenario occurs. Be sure to follow CyclingLawyer.com on Facebook for the latest legal news discussing cycling in Michigan.


Happy Trails Co.

In 2019, our feet are going to be wrapped in style. Michigan-based outdoors brand Happy Trails Co. is on-board to help us put out the vibes and give back to the communities where we ride, glide, and thrive. Find out more about their contributions to local trail networks in Michigan on their website and be sure to follow them on Facebook and Instagram for the latest designs.