There’s no better demographic in the world than amateur bicycle enthusiasts in Michigan. If you want to reach this audience, we can help. Really, we’ll be doing all the work. So you’d be helping us. With money. Contact Us to make it happen.

Want to make your race or ride a RBDD (Really Big Damn Deal)? kolo t.c. can help promote your thing by doing our thing on the Internetz. All charity rides get the full treatment FREE. Again, contact us for more info.

velo city logo

Community Sponsor

Velo City Cycles is a community-oriented bike shop located in beautiful Holland, Michigan. Brad and Jenny are famous for starting the Velo Kids program to get kids in West Michigan on bikes and out in the community. Stop by their shop or visit online to shop their store via the World Wide Web. Check’em on out on Facebook, Instagram, and be sure to join their club on Strava.


Community Sponsor

Q+M is a creative marketing company based in Ann Arbor, Michigan. You should follow them on Facebook and Instagram to see all the cool stuff they do. Do it. Now.

up.bike 2

Community Sponsor

up.bike is the latest and greatest in outdoor gear storage. From bikes to skis and the gear needed for both, up.bike can handle it all – saving you time and space. See the system in action by checking them out on Facebook or Instagram.


yen yoga logo

Community Sponsor

Yen Yoga & Fitness is the only fitness studio #UpNorth offering a complete range of cardio, strength, and yoga classes. That’s right. You can ride your aura off in an indoor cycling class and then straighten your chakras back up with a yoga class directly after. Be Inspired by following them on Facebook and Instagram. See how I worked their tagline in there? Awesome. Great work, Wes.


Community Sponsor

Located less and 3 miles from the VASA 25K trailhead, Breakway is the place to meet up before and after rides, runs, walks or bear hunts in the Great Up North. Grab-n-Go Grub, incredible coffee, and incredibly down-to-Earth employees makes this the coffee joint of choice for some many in Traverse City. They’re on Facebook and Instagram if you want to check out pictures of coffee and cookies. You do. We know you do.


Community Sponsor

Downtown Traverse City’s favorite farm-to-table culinary hub, Taproot’s eclectic selection of dishes make it a real, small-town gem. The drink menu is just as robust, offering everything from cider, to craft beers, and the most delicious cocktails this side of an episode Mad Men. Scope the joint of via THE INTERNET on Facebook and Instagram.


Community Sponsor

Alfie is the place for professional, creative, and just plain baller logo wear and promotional swag. Whether you’re promoting a race, an event, or your business, the Alfie team helps you and your brand stand out from the rest. From screen printing to embroidery and so much more, Alfie has a massive selection of products to create the buzz you’re looking for. To get more branding and creative marketing ideas, check them out on Facebook!

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