Tag: apple watch
After a few weeks of testing, I’m finally willing to weigh in on the Apple Watch Ultra. The latest addition to the Apple Watch range is squarely aimed at chiseling away market share from Garmin’s user base of elite athletes. While Apple sells exponentially more watches (Apple owns 56% of the smartwatch market globally) each year than Garmin, Garmin has a fiercely loyal fan base of people who want exceptional battery life and training-specific metrics above all else. Does the Apple Watch shed its reputation as a great smartwatch but a lackluster sports watch?